As the Director of HyperGrowth Media & Academy, the focus is on empowering brand owners to create high-impact video content and successfully scale their TikTok Shops. Since 2019, over 11,000 short-form videos have been produced, helping businesses strengthen their online presence and build powerful, recognizable brands.

With more than a decade of experience in digital marketing and e-commerce, over 10,000 sellers have been trained across Southeast Asia. Collaborations include leading organizations such as SME Corp, Koperasi Malaysia, SDEC, Angkasa Coop, Go Digital ASEAN, Boutir, Shopline, SiteGiant, and Kalodata, supporting SMEs in accelerating their digital growth journey.

Certified by TikTok Shop, Lazada, Shopee, and HRDF, with deep expertise in livestreaming, content strategy, and marketplace optimization.

Recognized as one of the Top 6 TikTok Livestreamers in 2022, consistently driving real results while guiding businesses to succeed in the evolving world of social commerce.