TikTok Shop Auto Ads: 5% of Your Sales Goes to GMV Max from 15 September 2026

Hello, business friends!

TikTok Shop Malaysia is changing how much of your sales goes back into ads. Money is involved, so please read this one properly.

What Is Changing

From 15 September 2026, TikTok Shop will create a GMV Max campaign for your shop automatically. It promotes all your products and all your LIVE sessions, and it runs on every order.

Part of your sales, called GMV, becomes ad spend by itself. The new rates:

Electronics sellers: 3% of GMV, up from 2%.

All other sellers: 5% of GMV, up from 2%.

Who Gets Enrolled Automatically

You are put in automatically when both of these are true.

Your daily GMV is above USD 250, which is around RM1,100 a day. The old cut off was USD 500, so many more small and medium sellers are now inside.

Your GMV Max ad spend over the last 30 days is below the rate for your category.

If you already spend more than your category rate, nothing changes for you now. It only starts if your spend drops to that level later.

A Simple Ringgit Example

Say you sell skincare, so you are not electronics. Your shop does RM10,000 in sales this month.

At the new 5% rate, about RM500 of that RM10,000 turns into GMV Max ads by itself.

At the old 2% rate, it would have been only RM200.

Same sales, RM300 more going into ads. Count this inside your margin before you set your price.

There Is Protection

GMV Max comes with ROI Protection. If the return from an eligible campaign drops below a set level, TikTok returns ad credit to your account. You must follow the GMV Max guidelines to qualify.

What You Must Do

Go to Seller Center, then Marketing, then Shop Ads, to see the campaign.

Joining is optional. If you do not want it, tell your Account Manager or open a Help Center ticket before 13 September 2026.

Already inside and want out? Same steps, and TikTok takes up to 15 working days to process it.

Do not wait until 15 September. The opt out door shuts on 13 September 2026.

Versi Bahasa Malaysia

Hai rakan usahawan!

TikTok Shop Malaysia akan ubah berapa banyak jualan anda masuk semula jadi iklan. Ini melibatkan duit, jadi baca elok elok.

Apa Yang Berubah

Mulai 15 September 2026, TikTok Shop akan buka kempen GMV Max untuk kedai anda secara automatik. Kempen ini promosi semua produk dan semua sesi LIVE anda, dan ia jalan untuk setiap pesanan.

Sebahagian jualan anda, iaitu GMV, akan bertukar jadi belanja iklan dengan sendiri. Kadar baharu:

Penjual elektronik: 3% daripada GMV, naik daripada 2%.

Semua penjual lain: 5% daripada GMV, naik daripada 2%.

Siapa Masuk Secara Automatik

Anda akan dimasukkan bila dua perkara ini betul.

GMV harian anda melebihi USD 250, lebih kurang RM1,100 sehari. Dulu paras ini USD 500, jadi lebih ramai penjual kecil dan sederhana kini termasuk.

Belanja iklan GMV Max anda dalam 30 hari lepas rendah daripada kadar kategori anda.

Kalau belanja iklan anda sudah lebih tinggi daripada kadar itu, tiada apa berubah buat masa ini. Ia hanya mula bila belanja anda turun ke paras tersebut.

Contoh Ringgit Yang Mudah

Katakan anda jual skincare, bukan elektronik. Kedai anda buat jualan RM10,000 bulan ini.

Pada kadar baharu 5%, lebih kurang RM500 daripada RM10,000 itu akan jadi iklan GMV Max dengan sendiri.

Pada kadar lama 2%, jumlahnya cuma RM200.

Jualan sama, tapi RM300 lebih masuk ke iklan. Kira benda ini dalam margin anda sebelum set harga.

Ada Perlindungan

GMV Max datang dengan ROI Protection. Kalau pulangan kempen yang layak jatuh bawah paras tertentu, TikTok akan pulangkan kredit iklan ke akaun anda. Anda kena ikut garis panduan GMV Max untuk layak.

Apa Anda Kena Buat

Pergi ke Seller Center, kemudian Marketing, kemudian Shop Ads, untuk tengok kempen ini.

Sertai adalah pilihan. Kalau anda tak mahu, beritahu Account Manager anda atau buka tiket di Help Center sebelum 13 September 2026.

Sudah masuk dan nak keluar? Cara sama, dan TikTok ambil sampai 15 hari bekerja untuk proses.

Jangan tunggu sampai 15 September. Pintu opt out tutup pada 13 September 2026.

Nak belajar cara guna iklan TikTok Shop tanpa bakar duit? HyperGrowth Media & Academy ada latihan TikTok dan AI yang boleh tuntut HRDC. Hubungi kami untuk sesi percuma.

HyperGrowth Team