FIFA World Cup 2026™ and TikTok Shop: What Malaysian Sellers Need to Know

As the excitement around the FIFA World Cup 2026™ grows, many sellers are planning to create football-related promotions, products, and content.

However, before you start adding FIFA-related words, hashtags, or logos to your TikTok Shop listings, there is an important update you need to know.

TikTok Shop has released a reminder that only authorized sellers are allowed to use FIFA's official trademarks and branding.

If you are not an official FIFA partner or licensed seller, using FIFA-related branding could lead to policy violations and listing issues.

What Is Not Allowed?

If you are not an authorized seller, avoid the following:

1. Using FIFA Logos or Branding on Products

Do not sell products that display:

• FIFA logos

• FIFA trademarks

• Official FIFA branding

• FIFA mascots

Examples:

• T-shirts with FIFA logos

• Phone cases with FIFA branding

• Tote bags with FIFA trademarks

2. Using FIFA Terms in Product Listings

Avoid using words such as:

• FIFA

• FIFA World Cup

• World Cup 2026

• Official FIFA Merchandise

For example:

❌ Football Jersey Size L (FIFA 2026)

Even if your product is football-related, adding FIFA references may cause issues if you are not licensed.

3. Using FIFA in Shop Names

Do not create shop names such as:

❌ FIFA World Cup Store
❌ FIFA Fan Shop Malaysia

This may give customers the impression that your business is officially connected to FIFA.

4. Claiming Official Partnerships

Do not claim that:

• Your product is FIFA-approved

• Your shop is an official FIFA partner

• Your promotion is endorsed by FIFA

Unless you have official authorization.

5. Using FIFA Hashtags for Product Promotions

Avoid hashtags such as:

❌ #FIFA
❌ #FIFAWorldCup
❌ #WorldCup26

when promoting products.

6. Using World Cup Tickets as Promotional Prizes

Do not use FIFA match tickets in promotions, contests, giveaways, or lucky draws without proper authorization.

What Is Allowed?

The good news is that football-related content is still allowed.

You can:

Share Football News

Talk about:

• Match updates

• Team performance

• Football discussions

• Tournament highlights

Create General Football Content

Examples:

• Match predictions

• Favourite team discussions

• Football fan reactions

• Sports commentary

Use Generic Football Visuals

You may use:

• Footballs

• Football fields

• Generic football players

• Sports-themed graphics

As long as they do not contain FIFA trademarks or official branding.

How Can Sellers Join the Trend Safely?

Instead of using FIFA branding, focus on football-related themes.

For example:

Instead of:

❌ "FIFA World Cup Jersey"

Use:

✅ "Football Fan Jersey"

Instead of:

❌ "#FIFAWorldCup"

Use:

✅ #FootballMalaysia
✅ #FootballFans
✅ #FootballSeason
✅ #SportsLifestyle

This allows you to participate in the football conversation while staying compliant with platform policies.

Final Advice for Business Owners

The FIFA World Cup 2026™ will be one of the biggest marketing opportunities in the coming years.

However, trademark protection is taken seriously.

Before creating content, product listings, shop names, or promotions, make sure you are not using FIFA trademarks without authorization.

A safer strategy is simple:

Talk about football. Don't use FIFA branding.

This helps you enjoy the trend, engage football fans, and avoid unnecessary policy violations on TikTok Shop.